You’re doubtless sitting on a goldmine of on-line content material—all the pieces that occurs on-air. Whether or not it’s an enticing interview, a energetic morning present, or a thought-provoking dialogue or interview, the content material your station produces each day has immense potential past its preliminary broadcast. By repurposing that on-air content material into numerous on-line varieties, reminiscent of podcasts, weblog posts, or social media clips, you possibly can prolong the lifespan of your finest materials and attain new audiences who could have missed the reside present.
One of many easiest methods to start repurposing is thru podcasting. Taking your most compelling on-air segments and packaging them as podcasts permits your listeners to have interaction together with your content material on their phrases, whether or not they’re commuting, understanding, or stress-free at dwelling. This strategy not solely broadens your station’s attain but additionally strengthens your on-line presence, which is more and more vital as extra listeners flip to digital platforms.
One other benefit of repurposing on-air content material is that it requires minimal further effort. You’ve already finished the laborious work of making beneficial, partaking content material. Now, with a number of edits, you possibly can share that content material throughout a number of channels to drive extra visitors to your web site and construct deeper connections together with your viewers.
Our visitor this week is Breck Riley. Breck is the morning present man and information director for Boswell Media in central Mississippi. You’ll hear Breck converse to all the issues they’re doing to repurpose what they do on-air into partaking on-line content material that lives far past the preliminary broadcast.
You’ll be able to attain out to Breck on all socials @breckriley or take a look at their content material for your self at https://www.breezynews.com and https://www.kicks96news.com.
Repurposing your on-air content material into digital codecs like podcasts not solely extends the attain of your radio station but additionally enhances your total model presence. With at the moment’s instruments, it’s simpler than ever to remodel reside segments into lasting, shareable content material that may interact your viewers throughout a number of platforms.
We need to assist your radio station develop and succeed on-line. That journey begins with a tremendous web site that retains guests coming again usually. Attain out to us to begin your path to on-line success, or schedule an appointment to see our instruments in motion.
